Questions in the Process

  • Have I fully understood the value people are getting from the product, and the situations in which they may be using it?
  • Is this experience / notification / action providing value for the person using the product, or just for the company?
  • Are we balancing push and pull mechanisms - do they need to see [x experience] immediately, or can it wait until they open the app next time?
  • Are we respecting people’s time and attention?