UX Strategy


UX Strategy = Business Strategy + Value Innovation + Validated Research + Killer UX

1. Validating the Value Proposition

  1. Define your primary customer segment
  2. Identify your customer segment’s problem
  3. Create provisionals persona based on assumptions Behaviors, Needs, Goals
  4. Customer discovery to validate your solution’s initial value proposition Screener + Interview
  5. Reassess your value prop based on what you learned

2. Conducting Competitive Analysis

What’s out there? Devise a solution that creates a competitive advantage

Do the Market Research

Market Research

NameTagsRelevant ScreenshotsPurposeRevenue StreamMonthly TrafficURLSocial NetworksPersonalizationCommunity / FeaturesHeuristic EvaluationSearch for
Write the Final Analysis

Which competitors are closest to delivering a similar value prop?

Which competitors directly appeal to your customers discover them?

What products offer the best user experiences and business models?

Who is doing something unique?

What is working well for them?

3. Storyboarding Value Innovation

Sharply on identifying and maximising your product’s potential value innovation.

Have a unique something to engage customers
  • It’s significantly more efficient than what’s currently out there
  • It solves a pain point
  • Creates an undeniable desire
  1. Identify the KEY experience features
    • What is an example of the most important thing the customer can do with your product that can’t do with other?
    • What is the pain point that you are trying to solve uniquely?
    • How would your solution be presented to the customers on a screen?
  2. Watch UX Influencers patterns from different markets
    • Determine User Expectations in advance
  3. Make a feature Comparison

Start Storyboarding

  1. Create your list of panels What’s the most valuable moments?
  2. Decide on your visual format
  3. Lay out your storyboard on a

Testing Product/Market Fit

  1. Write a list of the screens you are going to show (key experiences)
    • What’s this
    • The solution behind the problem that solve
  2. Presenting the images in a mockup way
  3. Use the presentation + prototype

User Experiences 🤝 Business Models

⇒ Is the prototype feasible and sustainable?

  • Where would we get the initial feature to make it work?
  • How are we going to get this data?
  • What would make this solution easier?

4. Conducting Guerrilla User Research

Plan a Guerrilla User Research

Actionable Takeaways from your potential customer segment

⇒ Get closer to really hear what your potential customers feel and think about your product’s core experience

Usability Testing: focuses on how the product works by discovering how people use it in real time. Does the user perform the required tasks using the interface?

Guerrilla User Research is:

  • Are we targeting the correct customer segment?
  • Are you solving a common pain point the customer has?
  • Is the solution you are proposing (demonstrated in the prototype of key experiences) something they would seriously consider using?
  • Would they pay for the product and, if not, what are the other potential revenue models?
  • Does the business model works?

Interview tips:

  1. Always greet people with a smile.
  2. Be professional.
  3. Quickly state the reason why they are there and that you are looking to them for their brutal honesty.
  4. Stick to the script.

5. Designing for Conversion


  • KISSmetrics, Optimizely, Geckoboard, Mixpanel, Totango, Chartbeat


  • SendGrid, MailChimp, iContact, Constant Contact