Structure your website/app content in-line with your users goals: considering hierarchy, navigation, labelling and taxonomy.
How do we create one?
Content is at the core of any website. The main purpose of a content audit is to produce a list of the site’s content, usually in a big spreadsheet. If the project involves an existing website with lots of content, it’s important to record what content exists currently so you can talk to the writers about reordering and rewriting the content.
Once you’ve completed the content audit you can begin to plan a new information architecture. Before delving into the world of layout and re-writing anything, it’s best to focus on bigger components rearranging information through card sorting and labelling sections. These tasks are best done in collaboration with stakeholders and SEO specialists and decisions should be guided by pre-existing requirements gathering, research and strategy, and user journey mapping work.
Designing a website can be a complex task and the volume of information that sometimes needs to be organised and incorporated can be vast. A sitemap can be an effective planning tool that clearly illustrated additions/changes in content types and their labelling.
Without the use of a sitemap, you may spend a lot of time creating pages that aren’t needed, or designing sites that are more complicated than they need to be. It’s worth investing time in creating a new vision for the content, illustrated through a detailed and clear site map.
User Journey Map
Highlighting key opportunities for improving the relationship between the users and the product, service or brand.
Why map the customer journey
A User Journey map is a diagram or illustration of the overall story or experience from an individual users perspective of their relationship with a product or service. They are most often used as part of both UX research and UX design stages, either understanding a current user journey or mapping a new user journey. They are a great tool for focusing on the longer term relationships with customers, building on a user’s perception, consistency and trust.
- Look at the wider journey outside of the website journey itself
- Illustrate complex interactions between people and brands in understandable diagrams
- Begin to map, plan and edit content to guide users through the User Journey
- Find sticking points and difficulties where user’s may struggle