Al.Ta Cucina

Al.Ta Cucina

Team Size
10
Roles
Product StrategyManagementUser ResearchProduct Design
Spaces
FoodSocial NetworkCommunity
Cover

Reduce cognitive complexities planning improvement tasks based on weekly sprints

Al.ta Cucina is an Italian recipe sharing community. I managed some priorities reported by users as "unclear" with a release cycle of weekly updates.

πŸ‘ˆπŸ» Sprints Template Created

Please, update this file and comment if not sure.

Date - Brief received

Why?

Motivation

Idea

πŸ”²

Scoping and contextualized

Optional of your choice. The final photo of the dish is also intended as a step.

Motivation of the idea

Behind this idea, I believe that

Conclusion

Actual status

First Option

Screen

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Second Option

Screen

πŸ‘οΈ

πŸ‘ŽπŸ»

Third Option

Screen

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πŸ‘ŽπŸ»

Measuring Success - Metrics

The Low-Fi Sketches

πŸ‘ˆπŸ» Tasks databases

Full Summer Tasks Database

NameStatusCalendarTags
Task Template
ReachAcquisitionConversion
πŸ₯š
Custom Title
Completed πŸŽ‰
Jun 15, 2020
AcquisitionImprovements
βž•
Add Ingredient - Subtask
Completed πŸŽ‰
Aug 3, 2020
Improvements
🀯
Improve sharing + print buttons
Completed πŸŽ‰
Improvements
ℹ️
Testing Users
Completed πŸŽ‰
Jul 6, 2020
Survey
πŸ”˜
Follow Button
Completed πŸŽ‰
Jun 15, 2020
ReachAcquisition
πŸ“•
Book Recipe Inspiration
Completed πŸŽ‰
Jul 6, 2020
🍝
Add ingredient
Completed πŸŽ‰
Jun 12, 2020 β†’ Jun 15, 2020
Improvements
β™ŸοΈ
First Brief - 19 April
Completed πŸŽ‰
Apr 19, 2020
🍳
New Recipe Uploader (Sharing + Comments + Ingredients)
Postponed
Jul 27, 2020
Improvements
πŸ”΅
Button CTA redesign
Postponed
πŸ’¬
Add more comments
Postponed
🌟
Recipe Uploader
Postponed
Growth
πŸ‘¨πŸ»β€πŸ’Ό
Stakeholder Interviews
Postponed
Understanding
✍️
Improve comments card
Merged
ImprovementsAcquisition

Task Quick Example

Shaping the new "add Ingredient"
🍝
Add ingredient

After shipping the scratch games with Uber Eats, I made a Spin & Go idea of a beer with happy flow in case of winning.

User Research

Surveys conducted for the next product discoveries across targeted "active users"

πŸ”
User Research
πŸ“‘
Utility Features Framing