Rethinking the Art Online

Rethinking the Art Online

STARTUP LAUNCH

For Artscapy, I connected art enthusiasts designing the MVP experience in 3 months.

CONTEXT

Artscapy is a digital space where art lovers can come together, browse new art, buy it, and manage their collections.

From the product strategy to the implementations, I solved the aim of the founders to connect, inspire, sell artworks for art collectors with Brand Development, Management and Design System.

THE PREVIOUS STATE

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DISCOVERY

After 3 months of iterations, wireframes, feedbacks, workshops and check-ins across Notion pages:

Brand Design

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WORKFLOW & IMPLEMENTATION

BEFORE → AFTER

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KEY LEARNINGS

I didn't know I had "short life".

A long-term assignment was planned, and UX's speech, testing and tracking metrics should have started when I got the news that I no longer needed me

The attitude and positive spirit wins over everything.

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