🗝️

Tackling Problems

Mission

Explanation

Explanation

BUSINESS OBJECTIVE:

What were we trying to achieve?

USER GOALS:

What are our users trying to achieve?

CONSTRAINTS:

What restrictions did I have to consider?

RESPONSABILITIES:

What was I responsible for?

The Problem

Problem

DISCOVERY

Figuring out the problem started with research and evaluating our existing designs

Responsability of doing what

Where I focus

ORIGINAL DESIGN

First impressions 👉

If this is the first thing our users see, how do we best capture their attention?

How does it work? 👉

Is this an accurate representation of what users can expect from signing up?

What is Product?

Is this the best way to define our value? Is this definition clear to our audience?

RESEARCH

Reconnecting to share our findings and prioritize accordingly

WHAT DID WE LEARN

  • 1
  • 2
  • 3

SKETCHES

Finding creative ways to explore different page layouts and collaborate

WIREFRAMES

Moving forward with our sections, considering content, and iterating further

Image of recent + previous iterations

KEY CONSIDERATIONS

Laying the foundation to scale our product

As the sole product designer, it was my responsibility to make design decisions that not only solved the problem at hand but considered the future of the product.

TONE OF VOICE ILLUSTRATIONS TYPOGRAPHY SPACING

FINAL DESIGN

Launching our new landing page(s)

Our plan for launching this redesign was broken up into stages. When this design was completed we were set to hand off and launch the home page by the end of Q4. We discussed A/B testing first but found that we didn't have a large enough user base to do so.

HOW DID WE DO?

  • Conversion rate
  • Bounce rate reduced
  • Increased

KEY LEARNINGS

Reflecting on my process, the project outcome, and how I’ve grown in this role

What went well

What I'd do differently