What were we trying to achieve?
What are our users trying to achieve?
What restrictions did I have to consider?
What was I responsible for?
Figuring out the problem started with research and evaluating our existing designs
Responsability of doing what
Where I focus
First impressions 👉
If this is the first thing our users see, how do we best capture their attention?
How does it work? 👉
Is this an accurate representation of what users can expect from signing up?
What is Product?
Is this the best way to define our value? Is this definition clear to our audience?
Reconnecting to share our findings and prioritize accordingly
WHAT DID WE LEARN
Finding creative ways to explore different page layouts and collaborate
I started this project by sketching out my ideas on separate pieces of paper and cutting that paper into sections. I wanted to visualize different layout options and figure out what order of sections would feel the most natural.
As a team, we mixed and matched the order of the sketches I provided. We landed on the order displayed here, introducing new sections along with existing ones.
Moving forward with our sections, considering content, and iterating further
Image of recent + previous iterations
Laying the foundation to scale our product
As the sole product designer, it was my responsibility to make design decisions that not only solved the problem at hand but considered the future of the product.
TONE OF VOICE ILLUSTRATIONS TYPOGRAPHY SPACING
Launching our new landing page(s)
Our plan for launching this redesign was broken up into stages. When this design was completed we were set to hand off and launch the home page by the end of Q4. We discussed A/B testing first but found that we didn't have a large enough user base to do so.
HOW DID WE DO?
- Conversion rate
- Bounce rate reduced
Reflecting on my process, the project outcome, and how I’ve grown in this role
What went well
What I'd do differently