- Graphic → UX
- Start with the user
- Walk in the user shoes
- Make the invisibile visible
- Build on existing behaviors
I have been constantly aware of how things could be made to work better for people and better reflect their values.
Graphic → UX
Why bring so much creative thinking to the table for a logo, even a beautiful one, that doesn’t improve the way the system works for people?
Best design dissolve into behavior
Start with the user
Get at the deeper motivations behind people’s choices (habitual ones)
Walk in the user shoes
Empathize user needs and behaviors.
See what they’re doing → understand what’s driving it
Make the invisibile visible
Build on existing behaviors
Redefine products less by what they can do and more by the novels