USER FRIENDLY: How the hidden rules of design are changing the way we live, work, and play


I have been constantly aware of how things could be made to work better for people and better reflect their values.

Graphic → UX

Why bring so much creative thinking to the table for a logo, even a beautiful one, that doesn’t improve the way the system works for people?

Best design dissolve into behavior

Start with the user

Get at the deeper motivations behind people’s choices (habitual ones)

Walk in the user shoes

Empathize user needs and behaviors.

See what they’re doing → understand what’s driving it

Make the invisibile visible

Build on existing behaviors

Notice patterns.

Redefine products less by what they can do and more by the novels