Inspired

Platform
iBooks
Purchased
image

The Top Companies

🥅

Create value matching the needs of the user initial market with the business

PROBLEMS:

  • Source of ideas just from businesses and stakeholders with real no context
  • Business case irrealistic
  • Product roadmap based on idea not worth it for users or business
  • Customer validation too late

HOW TO WORK EFFECTIVELY:

TACKLE RISKS FIRST

  • Value Risk (Is it real value?)
  • Usability Risk (Is it useful?)
  • Feasibility Risk (Technology)

ALWAYS DESIGN COLLABORATIVELY

SOLVE PROBLEMS ≠ BUILD FEATURES

Discover + Deliver

  • Will the user will choose or buy it?
  • Can the user figure out how to use it?
  • Can our engineers build it?
  • Can our stakeholders support this?

The People

The Product Manager

  1. Customer obsessed
    • WHY are they doing WHAT they're doing
  2. Data
  3. Business
  4. Market
  5. Industry

Product Designers

  • Product Discovery
  • Holistic UX
  • Prototyping
  • Testing

Engs

  • Input / Ideas Discussion
  • Questions they have