The Top Companies
Create value matching the needs of the user initial market with the business
- Source of ideas just from businesses and stakeholders with real no context
- Business case irrealistic
- Product roadmap based on idea not worth it for users or business
- Customer validation too late
HOW TO WORK EFFECTIVELY:
TACKLE RISKS FIRST
- Value Risk (Is it real value?)
- Usability Risk (Is it useful?)
- Feasibility Risk (Technology)
ALWAYS DESIGN COLLABORATIVELY
SOLVE PROBLEMS ≠ BUILD FEATURES
Discover + Deliver
- Will the user will choose or buy it?
- Can the user figure out how to use it?
- Can our engineers build it?
- Can our stakeholders support this?
The Product Manager
- Customer obsessed
- WHY are they doing WHAT they're doing
- Product Discovery
- Holistic UX
- Input / Ideas Discussion
- Questions they have