Discovery → ← Delivery
Define success not by the artefacts (output) but by the value that the artefacts create for customers and business. Measure success in impact.
Purpose of every business should be elevate the customer
Cross-functional nature of digital work is collaborative: make team decisions while leveraging the expertise and knowledge that we each bring to those decisions.
Go beyond words and explore ways to reflect thoughts in visual ways.
Do scientific-thinking. Think like a scientist, identify assumptions, gather evidence.
Enjoy this never ending path
The Framework (O)OST
Outcomes over outputs
Business Outcomes : Measure business value
Product Outcomes : Measure how the product drives business value
Dogs who like the food
Traction Metrics: Track usage of specific features
Owners who use the transition calendar