Crete career opportunities and social empowerment for every talent in the global economy
BUSINESS OBJECTIVE: What were we trying to improve?
so that both business customers and student talents can clearly understand our value proposition.
from the business customers to sign up a free consultation to talk to us
Business customer sign up
so that we can better pre-qualify their needs and work scopes to make sure we onboard suitable customers whom we can truly serve well.
Student sign up
by clearly demonstrating the value of being in the Talent Basket network.
- Conversion Rate
USER GOALS: What are our users trying to achieve?
join our global community, receive free digital marketing training, and access to alumni and mentor network. Students can also apply these practical learning by applying them on digital marketing internship projects for clients all around the world. Students will gain work experiences, school credits and future career opportunities.
with defined digital marketing plans and tasks but currently face understaffed challenges to carry them out due to lack of budget to bring onboard in-house or professional freelancer personnels. Businesses will find reliable, and cost competitive student interns to help them with digital marketing task implementations to speed up their online growth.
CONSTRAINTS: What restrictions did I have to consider?
- Timeline of two months
- Business Sign Up Platform not yet ready
- Testing and reiteration to make
- Business Partner
RESPONSABILITIES: What was I responsible for?
- Product Strategy
- UX / UI Redesign
Improve the conversion and task success rate redesigning a new UX / UI experience
Figuring out the problem started with research and evaluating our existing designs
First impressions 👉
If this is the first thing our users see, how do we best capture their attention?
How does it work? 👉
Is this an accurate representation of what users can expect from signing up?
What is Product?
Is this the best way to define our value? Is this definition clear to our audience?
Finding creative ways to explore different page layouts and collaborate
Moving forward with our sections, considering content, and iterating further
Image of recent + previous iterations
Laying the foundation to scale our product
As the sole product designer, it was my responsibility to make design decisions that not only solved the problem at hand but considered the future of the product.
Launching our new landing page(s)
HOW DID WE DO?
- Conversion rate
- Bounce rate reduced
Reflecting on my process, the project outcome, and how I’ve grown in this role
What went well
What I'd do differently