Scoping proposal


StitchedIn, a digital media and publishing company, seeks a qualified and experienced brand and web designer to reimagine and refresh the Cooking Professionally brand and website experience.

Our Company

We are brand makers and technologists on a mission to provide meaningful and connected content to every American consumer. We empower users to feed their curiosity and chart their own unique journey of discovery. We do this by curating experiences at the intersection of brand and technology, delivering utility and delight in tailor-fit-measure to millions of daily visitors at 11 scale. We’re just getting started.

Project Objectives

Create a refreshed brand identity and website experience in service of the brand purpose: to provide the best recipes on the internet with a simple, easy-to-navigate experience.

Project Scope and Deliverables

This is primarily a visual design project with no need for code or technical output. Our team will chop the design and provide all technical functions. We will work with you to determine how and where to hold space for display advertising. Deliverables include but are not limited to:

  •  Refreshed brand identity (logo, typefaces, color palette, supplementary assets)
  • Landing page layout and design
  • Individual recipe page layout and design
  • Category page layout and design
  • About page layout and design
  • Blog/article page layout and design
  • Modal popup for signup layout and design
  • Navigation functions layout and design
  • Mobile designs for all aforementioned pages
  • Sitemap

    Homepage Category Pages Recipe Pages Blog Pages About Us (section or page) Terms of Use and Privacy Policy Page


We desire to have completed brand refresh and website designs by mid-December. Our content and leadership teams will be made available for collaboration throughout the duration of the project.


Budget is TBD depending on the individual proposals we receive and achievable timelines offered by the designer or design team.

Criteria for Selection

The ideal candidate has recipe and/or food brands in their portfolio. Teams and designers who have an excellent portfolio of successful projects and can focus iteratively on this design with our team will be favorably considered.

Interested designers or teams can submit their portfolio, cost estimate, timeline projection, and questions to