What were we trying to achieve?
What are our users trying to achieve?
What restrictions did I have to consider?
What was I responsible for?
Figuring out the problem started with research and evaluating our existing designs
Responsability of doing what
Where I focus
First impressions 👉
If this is the first thing our users see, how do we best capture their attention?
How does it work? 👉
Is this an accurate representation of what users can expect from signing up?
What is Product?
Is this the best way to define our value? Is this definition clear to our audience?
Reconnecting to share our findings and prioritize accordingly
WHAT DID WE LEARN
Finding creative ways to explore different page layouts and collaborate
Moving forward with our sections, considering content, and iterating further
Image of recent + previous iterations
Laying the foundation to scale our product
TONE OF VOICE ILLUSTRATIONS TYPOGRAPHY SPACING
Launching our new (s)
HOW DID WE DO?
- Conversion rate
- Bounce rate reduced
Reflecting on my process, the project outcome, and how I’ve grown in this role
What went well
What I'd do differently