Review product to learn more about business goals, user needs, and technical limitations.
One definition of a UX Audit is that it is a method used to pinpoint the less-than-perfect areas of a digital product, revealing which parts of a site or app are red flags.
During a UX audit I use a range of methods, tools, and metrics to identify areas where a product is drifting away from pre-established goals.
Let’s look at all the stages covered in the audit phase
Business Objectives
- What are your short and long term business goals?
- Who are your users?
- What are some of your company values?
- What are some of your product concerns?
- Who are some of your major competitors?
- What are your primary sales channels?
- What is your definition of product success?
Analytics Overview
- What are your users searching for?
- Where are they coming from?
- At what point in the sales funnel are they jumping ship?
I use a variety of UX analytic tools, such as Google Analytics, Hotjar, Kissmetrics, and Omniture, to turn data into valuable insights about:
- User demographics
- Conversion metrics
- Sales data
- Traffic flow and engagement
- Customer care data
- Heatmaps
- Scrollmaps
- Form analytics
- Poll/form results
- User testing results
Heuristic Evaluation
A heuristic evaluation is a method used to identify any usability issues with the design interface. In simple terms, it tests how user-friendly the user interface is.
- Visibility of system status.
- Match between system and the real world.
- User control and freedom.
- Consistency and standards.
- Error prevention.
- Recognition rather than recall.
- Flexibility and efficiency of use.
- Aesthetic and minimalist design.
- Help users recognize, diagnose, and recover from errors.
- Help and documentation.
