Draft a foolproof UX strategy by combining research data.
At this stage of our UX design process we combine the data collected from the previous phases and define a set of KPIs and a clear UX strategy.
The UX strategy has one main purpose – solve specific problems. For this reason we take extra care to ensure that the business vision, user needs, and technical capabilities are aligned.
A UX strategy is the plan for the digital product. It should articulate the brand, offer guiding principles, and support the long-term vision of the business.
- Business strategy
- Value innovation
- Validated user research
- Flawless user experience
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- Next Stage
It is different from a customer experience strategy which focuses on different aspects of the brand, such as customer service, sales processes, brand consistency, pricing, and product delivery.
A well-defined UX strategy is made up of four components:
