Designer for Startup launch

Designer for Startup launch

Team Size
6
Roles
ManagementProduct Design
Figma File
Cover
Description
Artscapy is a digital space where art lovers can come together, browse new art, buy it, and manage their collections.

Introduction

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Opportunities

Create a digital space where art lovers can come together, browse new art, buy it, and manage their collections

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Problem statements

  1. No community exists for collectors and enthusiasts to connect as peers
  2. The current digital art world is fragmented and focuses on capturing the supply
  3. The key pain point for galleries is finding new customers* (Source: The Art Market 2020, report by Art Basel and UBS)

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Users & audience

Who was the user?

Artscapy's vision is to connect art collectors around the World

to share their success/collection/experience,

support them to preserve the privately owned artistic patrimony of humanity,

and help them to expand their artistic horizon and finding new amazing artworks and artists around the globe.

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Roles & responsibilities

What did you do? Who else worked on this? How big was the team?

I have worked with CEOs, developers and a content and marketing manager to ensure that I can guarantee a quality result in the shortest possible time.

  • Facilitating the creation of design philosophy to guide design and product decisions
  • Curating priorities for a design system that would fit Artscapy in particular
  • Involving product teams and key stakeholders in the process

Scope & Constraints

  • MVP big bang launch "as soon as possible"
  • Design Manager one-man-band
  • Assumption based research

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What happened

Process & What I did

Step by step rundown of what I did and why you did it

  1. Product Strategy Discovery
    • Research
    • Business and value proposition modelling
    • Market Positioning
    • Decks and Investors presentations
  2. Brand Design
  3. UIs Development
    • Design System
      • Landing Pages
      • MVP Experience
      • Add an artwork flow
Continuous Management
Weekly Sprint Agreement
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  • Design Feedbacks Notebook
  • Developers Hand-off
📹 Video

Special thanks to Dario from the Dreamers

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BEFORE → AFTER
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