Customer Development interviews

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Purpose
It’s about more than just problem finding. It’s about finding problems that users will pay you to solve.
Tags
BPPUnderstandResearchUser
What is/Outcomes
It is an early stage research technique that you can use to predict whether people will use and pay for your product. Customer development involves a lot of the same techniques and goals as other early stage, generative, user research—asking open-ended questions, searching for real problems, and developing empathy.