Your goal is to optimize your funnel to make the input lower than the output.
Start to identify a measurable and achievable business need for your team.
For every type of customer, you need a User Lifecycle Funnel
STEP 1: Question
QUESTION 1: How will you get people to hear about your product or service?
QUESTION 2: How will you help people learn enough about your product and service to know they
QUESTION 3: What is the “aha” moment in someone’s first use of the product?
QUESTION 4: How will you get permission and ability to contact users?
QUESTION 5: How will you make money from this user?
QUESTION 6: What will happen within the first couple weeks to turn early users into long-term, retained users?
STEP 2: Make the Funnel