Defining your User Lifecycle Funnel

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Purpose
Understand the stages a user encounters while going from visitor to lifelong customer. Start to identify a measurable and achievable business need for your team.
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BPPGoal
What is/Outcomes
Every product has a User Lifecycle Funnel whether it’s being measured or not. There are stages that people have to go through. You just need to understand what they are so that you can measure them effectively.

Your goal is to optimize your funnel to make the input lower than the output.

Start to identify a measurable and achievable business need for your team.

For every type of customer, you need a User Lifecycle Funnel

STEP 1: Question

QUESTION 1: How will you get people to hear about your product or service?

QUESTION 2: How will you help people learn enough about your product and service to know they

QUESTION 3: What is the “aha” moment in someone’s first use of the product?

QUESTION 4: How will you get permission and ability to contact users?

QUESTION 5: How will you make money from this user?

QUESTION 6: What will happen within the first couple weeks to turn early users into long-term, retained users?

STEP 2: Make the Funnel