Defining your User Lifecycle Funnel

Your goal is to optimize your funnel to make the input lower than the output.

Start to identify a measurable and achievable business need for your team.

For every type of customer, you need a User Lifecycle Funnel

STEP 1: Question

QUESTION 1: How will you get people to hear about your product or service?

QUESTION 2: How will you help people learn enough about your product and service to know they

QUESTION 3: What is the “aha” moment in someone’s first use of the product?

QUESTION 4: How will you get permission and ability to contact users?

QUESTION 5: How will you make money from this user?

QUESTION 6: What will happen within the first couple weeks to turn early users into long-term, retained users?

STEP 2: Make the Funnel