Identifying Problem Patterns

BEHAVIOUR AND NEEDS Listen and learn. Gather and synthesize user research to develop a better understanding of your product’s users. It helps you quickly develop a better understanding of your user, which will make all of your product decisions easier and better informed.
What is/Outcomes
Looking for patterns by asking about problems and how they’ve attempted to solve the problems in the past. You’re trying to find out what goals they’re trying to reach and how they’ve been prevented from reaching them in the past.
  1. Iterative Interviewing
  2. Recording and Synthesizing the Data

Find people who match most of the criteria in the demographic and behavior sections of the

document. You shouldn’t interview just anybody who uses your product.


will help you find gaps in your current product or in the market for you to fill with new features.


on the other hand, will help you understand your users better and design something that fits nicely into their lives.

Looking for patterns

  • Tell me about...
  • How do you currently [do thing]?
  • How do you know how much [effort]? How about how much you're [...]
  • Have you had any problems or issues with this system? If so, what?
  • How did you decide to [do other thing]
  • Have you used any other [product] to [solve problem]? If so, how did they work for you? Why did you stop using them?
  • Will you show me what sort of things you do on a typical day of your business?