Identifying User Intent

Define Your Desired Metrics

What you want your user to do.

Desired Metric (from the Funnel)

Increase Revenue

User Behaviour

Buy more full-priced items

User Need

Buy seasonally items


Curated newsletter with holiday tips

Match Behaviour to Desired Metrics

Remember, your job is not to guess which needs users might have. Your job is to go out and find out what user needs really exist in the world.

Encourage the behaviour

How you will encourage this behaviour