Begin by giving your players post-its and markers.
Draw three columns on a large white board or poster and label them as follows
Next, ask players to think of problems that customers within your market may have.
After they write all their ideas on sticky notes and post them in the first column, discuss what they mean for your company.
Then, work as a group to choose about five inventions your company has or could create.
Write these on post-its of a different colour and put them in the second column.
Ask your players to explore the values these inventions have — other than their current purposes — and to post their ideas around the invention notes in the second column.
Think of how these values can resolve the problems noted in the first section.
Doing so ensures that your team’s innovations focus on meeting your stakeholders’ needs.
Finally, collaborate to develop new innovations by combining the inventions with their values from the second column.
Focus on innovations that address the notes from column one.