Innovation Generator

Using creative thinking to uncover various ways to apply a product inspires teams to develop new applications for inventions and form solutions that address stakeholders’ needs.
What is/Outcomes
By identifying customer problems first, all ideas will be geared toward helping those who hold the key to your success. Whether creating new inventions or reusing past ones, this game is perfect for teams to brainstorm ways to help customers and stay ahead of the competition.

Begin by giving your players post-its and markers.

Draw three columns on a large white board or poster and label them as follows


Customers’/Prospective- Problems



Next, ask players to think of problems that customers within your market may have.

After they write all their ideas on sticky notes and post them in the first column, discuss what they mean for your company.

Then, work as a group to choose about five inventions your company has or could create.

Write these on post-its of a different colour and put them in the second column.

Ask your players to explore the values these inventions have — other than their current purposes — and to post their ideas around the invention notes in the second column.

Think of how these values can resolve the problems noted in the first section.

Doing so ensures that your team’s innovations focus on meeting your stakeholders’ needs.

Finally, collaborate to develop new innovations by combining the inventions with their values from the second column.

Focus on innovations that address the notes from column one.