Understand your user segment
Measure the right thing for each cluster
Build for the right audiences
See
These are people who have no current intent to purchase a product like yours, but they could still be in your market. They’re probably interested in the space your product inhabits.
Think
These are people who are thinking about products in your category, but they’re not actively considering buying right now.
Do
These are people who are actively in purchase mode or have just purchased your product.
Care
These are your current most valuable, loyal users.
| Name | Who they are | Metrics | Intent | Look for |
|---|---|---|---|---|
See | These are people who have no current intent to purchase a product like yours, but they could still be in your market. They’re probably interested in the space your product inhabits. | ConversionAmplification rateApplause RateSubscribersPage depth | Aren’t in the market for your product yet. You’re going to be reaching out to them and delivering value, but these are not people who are going to be purchasing from you in the immediate future. | MindshareMarketshare |
Think | These are people who are thinking about products in your category, but they’re not actively considering buying right now. | Click-through ratePage depthPercent assisted | ||
Do | These are people who are actively in purchase mode or have just purchased your product. | Visitor loyaltCheckout/abandonment rateConversionProfit | People in this cluster have expressed an intent to use a product like yours. Your goal should be to get them to choose your product and use it. | ConversionLoyalty |
Care | These are your current most valuable, loyal users. | Lifetime value |