Offering Map

Tags
Understand
What is/Outcomes
The goal of the offering map is to clarify what the service provides to the users, detailing the value proposition into more specific clusters of features. There’s not a standard model for this tool: the offering could be described with words, images or through a simple graph. As services grow in complexity, the offering map can also become more articulated, showing distinct macro-areas of offer, and then narrowing them down into more specific areas and functions.
Purpose
Describe what benefits a service can bring to its users
File
Favourites