Quantitative Research

Tags
BPPUnderstandResearchProduct
What is/Outcomes
Metrics, analytics, funnels, cohorts, A/B testing—tells you a huge amount about your product. It tells you what’s happening and how users are behaving when you’re not there observing them. What it doesn’t tell you is why it’s happening. You need to combine it with some form of qualitative research to understand why the humans are doing what they’re doing.
Purpose
Know the WHAT but not the WHY
File
Favourites