Objective Key Results
STEP 1: Set the Objective
We want to...Why? ... Why?
STEP 2: Generate Key Results
• Acquisition: “Acquire five new paying customers in Italy in Q1.”
• Revenue: “Create $5 million in new revenue from Italy next year.”
• Retention: “Reduce churn of current customers in Italy by 50%.”
STEP 3: Prioritise
Your job is to pick three key results that you feel you can track over the next quarter to understand whether you’re making progress.
STEP 4: Track Your Progress
You need a weekly metrics review for the entire team where you look at all the key results to see if they’re improving and to figure out what everybody’s doing to make that happen.