Learn smarter & more efficiently
22 September Update
Full Finished Product Design Divergent Experiment
Help students learn smarter & more efficiently, revise their learnings offline or on the go.
Understand the WHY
target customer segment All students using Perlego who mostly read & study on the web, the human need can have a great benefit in revise their learnings inside the app to consolidate they knowledge. key benefit This new playful feature would help them revise, memorize, measure perfomance, and collaborate
For WHO could we create value?
They can have the opportunity to review their learnings.
Offering an experience that will increase the number of active users with a community behind it
They can be matched up online (based on a similar course of study of ) and help in this revision learnings experience.
External revisors content-creators
Opening the market to revisors generates a need to new content; anyone external more advanced in knowledge as a Tutor
Supposing our Business Objective:
- Increasing Retention by 5% monthly using % of time session spent by student
- Increasing Conversion of New Users through student referral by 5% monthly
What type of learnings are we talking about?
two key question we want to answer to:
At what point in Perlego's study experience is it possible to offer a "revision"?
What kinds of review methods exist for different studies subjects?
Can the reviews be displayed to the user only at the end of content consumption? Or can the user set up a collection and get a review at the end of it?
Can we use gamification that “unlocks” these revisions?
The macro objective should simply be pass the exam or finalize the purpose for which you are studying, not giving trophies.
Questions ≠ Topics
My assumption is that reviews are offered at the completion of a content (e.g. a book)
Open the File ↑
🧭 Overview: description for the all team to assess common understanding and goals 🎨 Designs: The final "Hi-Fi" 🏳 Whiteboard: How I normally solve Product Design Challenges from scratch
The Tutor path: the tutor path will require high level of engagement from the user and confirmed knowledge on selected topics
- Timer The idea of being able to develop a timer intrigues me for users and the business. According to this research, time tracking improves study results. On the business side, it would be a really powerful metric to understand session and engagement.
- User Research I recommend to perform a set of 12 one-on-one interviews and 2 focus groupsqualitatively interview students to understand their ways of reviewing and analyzing the inputs given in the thinking phase